As a global e-commerce company, Zerogrey prides itself on its internationality. However, it does not lose sight of local, national markets. Like double-headed Roman god Janus, Zerogrey faces the global audience while also addressing the needs and wants of national markets. Nowhere is this clearer than in Zerogrey’s sales system.

Some e-commerce systems are not flexible when it comes to sales: all customers the world over see the same sales at the same times. However, Zerogrey’s system allows its clients to stagger the start and end times of sales in different regions. For example, Mother’s Day usually falls in March in the United Kingdom. But, it falls in May in Germany. Zerogrey, therefore, can stage a Mother’s Day sale in March that is visible in the UK and is not visible in Germany. Likewise, come May, UK customers will not see any sales online, while German customers will.

This system also allows for great flexibility in marketing, as country- and language-specific campaigns can be timed to coincide with these local sales. Clearly, the Zerogrey sales system helps improve a brand’s image and creates a stronger relationship with its customers, who know that the brand is aware of their local traditions and holidays and is not a faceless corporate behemoth.